Web Design
Simplicity, beauty, and standards with continual review
Simplicity: People who come to your website want to get to the information they're looking for as quickly as possible. One of the worst things you can do with your website is make it complicated. This concept is so powerful that it has spawned numerous books. One of the best is Don't Make Me Think: A Common Sense Approach to Web Usability.
Beauty: Only slightly less important than simplicity is beauty. Your site should capture the eye and express everything that you are. If your site is not attractive people may still use it but their perception of your company will be diminished.
Standards: Standards are key to a good user experience. They reduce confusion through consistency, allow for better comparability across browsers, and even better accessibility for the impaired. Two great resources are Bulletproof Web Design and Web Standards Solutions
Continual Review: New Initiative can help you setup your web analytics to see how people are using your site. Using that information we can help you identify potential issues and opportunities on your site.